Local Korea Guide

The co-ed common area of a jjimjilbang— where guests relax on the warm ondol floor in their sauna uniforms (jjimjilbok). This is where the real magic happens. Korea Culture & Travel · Korean Wellness · Seoul Guide At the Chanel 26/27 FW Collection show in Paris, a reporter asked Jennie(BLACKPINK)— the Korean pop superstar, global fashion icon, and Seoul Tourism Ambassador — one simple but revealing question: "What's the best wellness spot in Seoul?" Her answer came without hesitation. "Jjimjilbang — which is like a Korean sauna. So any jjimjilbang, I recommend." — Jennie (BLACKPINK), Chanel 26/27 FW Collection, Paris No five-star spa. No luxury hotel rooftop pool. Just jjimjilbang. And honestly? That answer says everything about how deeply woven this experience is into Korean culture. If you've never heard of jjimjilbang before, you're about to discover one of the most uniquely Korean experiences that money can barely buy — and w...